Entries by san1Admn

SANEMUS elaborates concept for strategic redirection of a German pharmaceutical company

The SANEMUS team supports a German mid-sized pharmaceutical company for its strategic redirection. The focus lies on the elaboration of strategic options for an expansion of its business to ensure a sustainable growth in the future. Portfolio optimization, in and out licensing of products as well as the optimal marketing and sales support of the new portfolio […]

SANEMUS elaborates a relaunch strategy for mid-sized German pharma company

Our team supports a mid-sized German pharmaceutical company for the elaboration of a relaunch strategy for an oncology drug. The main focus is on preparing a commercially attractive business case for the relaunch. Moreover the implementation of the future marketing and sales strategy will be supervised.