Strategical redirection

Initial situation

  • Mid-size pharmaceutical company with indicative product focus and a subsidiary abroad
  • Patents are expired, revenue is stagnating
  • Promising, first-in-class product in regulatory approval process

Tasks for SANEMUS

  • In depth analysis of current business
  • Preparation of a new positioning of the company
  • Screening of potentially attractive new indication areas
  • Portfolio optimization: in and out licensing of products
  • Revision of marketing and sales force strategy