Strategical redirection

Initial situation

• Mid-size pharmaceutical company with indicative product focus and a subsidiary abroad
• Patents are expired, revenue is stagnating
• Promising, first-in-class product in regulatory approval process

Tasks for SANEMUS

• In depth analysis of current business
• Preparation of a new positioning of the company
• Screening of potentially attractive new indication areas
• Portfolio optimization: in and out licensing of products
• Revision of marketing and sales force strategy